fbpx

The types of content your business should offer at the 3 stages of the buyer’s journey.

The Awareness Stage.

Remember that at this stage the prospect becomes aware of the problem your product or service is fixing.

Assets to consider at this stage:
  • Whitepaper
  • e-book
  • Kit
  • Tip Sheet
  • Checklist
  • How to video
  • Educational webinar

The Consideration Stage.

Remember that at this stage the prospect evaluates why your business is the best to fix their problem.

Assets to consider at this stage:
  • Product Webinar
  • Case Study
  • Sample 
  • FAQ
  • Data Sheet
  • Demo Video

The Conversion Stage.

Remember that at this stage you are telling the prospect what is the “action” you want them to take to begin a happy working relationship.

Assets to consider at this stage:
  • Product Webinar
  • Case Study
  • Sample
  • FAQ
  • Data Sheet
  • Demo Video
0 Comments

Leave a reply

Your email address will not be published. Required fields are marked *

*

Powered by Generation Digital's Digital Office, it's FREE to register Click Here!

Log in with your credentials

Forgot your details?