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What digital assets do you need to convert where?

The Awareness Stage.

Remember that at this stage the prospect becomes aware of the problem your product or service is fixing.

Assets to consider at this stage:
  • Whitepaper
  • e-book
  • Kit
  • Tip Sheet
  • Checklist
  • How to video
  • Educational webinar

The Consideration Stage.

Remember that at this stage the prospect evaluates why your business is the best to fix their problem.

Assets to consider at this stage:
  • Product Webinar
  • Case Study
  • Sample
  • FAQ
  • Data Sheet
  • Demo Video

The Conversion Stage.

Remember that at this stage you are telling the prospect what is the “action” you want them to take to begin a happy working relationship.

Assets to consider at this stage:
  • Product Webinar
  • Case Study
  • Sample
  • FAQ
  • Data Sheet
  • Demo Video
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