The adoption of digital strategies has become an absolute necessity for businesses to compete in today’s online environment.
A couple of the big changes that have caused this include:
Being able to use most paid advertising was traditionally only available to large brands. Today with large advertising platforms, made possible by social media platforms and search engines, businesses can target only the people they want, pay for the people they can, and re-market only to those who engage.
The major platforms today include:
Open integration between cost effective software packages has allowed businesses of all sizes to automate their marketing and sales processes.
This systematization has allowed companies to rapidly scale in a way that was never possible.
An example of a company that will allow you to do this is Zapier (CLICK HERE TO CHECK THEM OUT).
You can easily connect most of the systems you use. Plus you don’t need any programming expertise to automate your processes
Marketing traditionally was looked at by businesses as a cost center. However today, you can easily track the full life-cycle of your marketing advertising spend.
This has allowed people to look at each dollar into their businesses advertising spend as an investment.
Many business owners have realized that investing in their own business can be the best one out there!