The 4 Steps to your content Strategy.
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Establish your company`s “Voice or Personality” which matches your target audiences digital behavior.
Create foundation content that showcases your company`s “voice” and clearly communicate the benefits of your product or solution to your target prospect. Remember BENEFITS and not features.
Create relevant, authentic and activating content. Sometimes called “conversation starting content”, the goal of the communication is to encourage consumers to engage with your brand.
Track and measure the digital performance of all content. Test and compare the performance of new content. Optimize. Optimize. Optimize.