Step 1 - Identify.
Establish your company`s “Voice or Personality” which matches your target audiences digital behavior.
Step 2 - Foundation.
Create foundation content that showcases your company`s “voice” and clearly communicate the benefits of your product or solution to your target prospect. Remember BENEFITS and not features.
Step 3 - Converse.
Create relevant, authentic and activating content. Sometimes called “conversation starting content”, the goal of the communication is to encourage consumers to engage with your brand.
Step 4 - Track.
Track and measure the digital performance of all content. Test and compare the performance of new content. Optimize. Optimize. Optimize.