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The 4 Steps to your content Strategy.

Step 1 - Identify.

Establish your company`s “Voice or Personality” which matches your target audiences digital behavior.

Step 2 - Foundation.

Create foundation content that showcases your company`s “voice” and clearly communicate the benefits of your product or solution to your target prospect. Remember BENEFITS and not features.

Step 3 - Converse.

Create relevant, authentic and activating content. Sometimes called “conversation starting content”, the goal of the communication is to encourage consumers to engage with your brand.

Step 4 - Track.

Track and measure the digital performance of all content. Test and compare the performance of new content. Optimize. Optimize. Optimize.

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