The 3 steps of a buyer’s journey every organization needs to focus on.

Sometimes in deciding to take action on your offer, there are a few steps of what the marketing world calls a “buyers journey”. 

This supports someone to not only consider your offer but to really consider your business as a viable option to purchase from.
The buyer’s journey is broken down into 3 steps which are:

The Awareness Stage.

People are looking for answers, resources, education, research data, opinions, and insight.

At this point, a buyer is trying to solve problems, get an answer, or meet a need. They are looking for top-level educational content to help direct them to a solution such as blog posts, social content, or e-books. Their value as a lead is low because there is no guarantee that they will buy from you. Those who find your content helpful and interesting may journey on to the middle of the funnel.

The Consideration Stage.

People are doing investigative research on whether or not your product or service is a good fit for them.

When someone moves into the middle of your funnel, it means you have captured their attention. They know they have a problem that has to be solved, and now they are identifying you as their best solution. The need for a future purchase commitment creeps up as they are evaluation all their options.

While the top of the funnel is designed to educate a prospect, this is the stage where you want to show why your solutions in particular are the best fit.

You also want to help people determine if they are not a good fit, which will be very important later for healthy customer retention. If you convince customers to buy who are not a good fit for your business – in the long run you could be shooting yourself in the foot, by possibly creating a habit of a high churn rate.

The middle of the funnel is typically a point of extended engagement, where you are nurturing a lead, building a relationship, and establishing trust between the potential customer and your brand.

The Conversion Stage.

The “purchase” stage, where people are figuring out exactly what it would take to become a customer.

The bottom of the funnel is where someone is making the actual purchase decision. They are ready to buy, but that still does not guarantee that they are going to buy from you. That is the last choice they have to make: Where do they get the best solution they are seeking?
In most cases, leads at the bottom of your funnel just need that final nudge and that compelling call-to-action to get them to make a purchase decision. The right offer and content at this stage can have a dramatic impact on elevating your conversions.

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