Establish Your Organization’s Digital Brand.
Claim your digital real-estate!
How do you package your business so that it tells the right story to your prospects and to your clients?
You want to ensure a consistent brand across your organization that clearly conveys not only what you do but what you will do for your customers. It is important to take the time to think about and establish your brand rules. These rules maintain consistency across your organization and allows you to react quickly to new content all while ensuring that the market views your brand how you want it to be viewed. In today’s environment, more than 80% of buying decision are made online. So, even if you have a physical location business, it is important that you claim your digital real-estate as well!
The key to your success is that you ALWAYS talk about how your business benefits a client, not what you or your product accomplishes.
For technology companies, we call this “Speeds and Feeds vs. Customer Value”
The 6 Reasons People Buy.
Desire for Gain
Your customer purchases expecting or hoping for an outcome.
Fear of Loss
What could the client lose? Customers? Profits? Market Share?
Comfort and Convenience
When a prospect talks about wanting an easier work life balance, they are really talking about comfort and convenience.
Pride of Ownership
Why do people wait in lines to purchase the newest smartphones when their current one works just fine?
Related to “fear of loss”, most people feel strongly about securing what is already theirs.
Satisfaction of Emotion
This motivation is most directly associated with love and ego. You can stroke this one by helping prospects imagine the impact of their decision.
Generation Digital Marketing and Sales Automation Products and Services.
We make sure you are completely supported in getting your company online, maintaining your online presence, and growing your digital business.
For all your marketing and sales needs please check out Generation Digital’s store to purchase right away.
If you know of businesses who could benefit from Digital marketing please first take our course and then feel free to share any of our content, products, or services.
Or, if you offer some of the same services to your clients already you can now easily add new revenue lines while being able to offer your clients much better experience.
Social Media Products.
Chatbots deliver automated chat to instantly engage your community and convert hot leads into customers! Chatbots are customized for your business to answer common questions, promote offers, book appointments, qualify leads and route them to your staff 24 hours a day, 7 days a week!
The problem chatbots solve.
70% of people would rather message a business than call. Chatbots instantly engage customers and eliminate hold times, dropped calls and voicemail. With a Chatbot deployed any conversation can be a conversion. Instead of traditional marketing and sales platforms that rely on forms and email follow-ups, our technology leverages messaging to build trust with visitors, gather contact information and deliver your business qualified leads in real-time, like a virtual assistant.
Chatbots deliver automated chat to instantly engage your community anad convert hot leads to customers!
Human Augmented Chat.
Chatbot marketing converts leads and customers love it!
Businesses who adopt chatbots have a serious advantage over their competitors.
Allow prospects to book appointments with you based on your real-time availability.
Connect your Chatbot to your Office 365 Calendar, Google Calendar or iCalendar to instantly schedule discoveru calls and sales meetings with new customers.
Intelligent Agent Hand Off.
Never miss a lead with AI powered intelligent agent handoff.
Questions without a programmed response are routed to your staff so they can answer in personalized two-way Chatbot chat.
Increase conversions from Facebook Destination Ads and Sponsored Message ads. Instantly engage visitors, answer common questions, book appointments and route hot leads to your staff automatically.
More Effective than email.
Chatbots have less friction than email with 80% open rates and 30% click through rates. The average email open rate is between 6% to 18% (Statista). And they’re more personal and interactive!
We do this through creating content your audience will love and making them put their email address in to receive it.
We start with 3 things:
Initial strategy session.
Our initial strategy session will involve largely finding out what content to produce. We’ll ask you a lot of questions, look at your product or service, your FAQs, your customer service email address. All of this is to find out what your audience really wants to know.
Well performing blog posts are also great for this.
Once we have some ideas from this, we’ll form them into viable suggestions and we can discuss which one your gut tells you will be:
a) Easiest to write.
b) Generating the most interest.
Plan of Action.
Week 1 | discovery session – Get an idea of what content will work best
Weeks 2-3 | content creation – Head down, and putting pen to paper
Weeks 3-4 | landing page design – Getting the tech in place
Week 4 | writing drip campaign – Plotting the timeline and writing version 1 of your automated email campaigns
Week 4+ | run ads and traffic – Start driving traffic to your landing page
We’re a little different – We don’t operate on full payments.
This means that you can pay monthly for the duration of the deal and therefore you’re unlikely to ever be “out of pocket”.
We find this works best for both parties.
The Deal – $1500 (CDN) per month for a minimum period of 6 months. That’s it.
Don’t think of this as “a grand and a half a month”. This is a $9,000 decision and you need to be comfortable with that. In truth, it’ll be more than that because with us around you’ll be spending more money on traffic to your website and various other things. If you need to take a loan or remortgage your house to pay for this then the deal is off.
The minimum term is 6 months. The reason is simple. We need your commitment for that length of time to achieve the kind of results we both are setting out to achieve. Giving you the ability to cancel at any time means you’re not thinking long term and as you know, that isn’t the kind of thinking that produces epic results.
Our goal is to Generate tons of leads with you in the next 6 months!
By utilizing our business ad network we take our collective user, consumer, and business industry data to zero in on the prospects who not only want to hear from you but who are the type of prospects you want.
The best part is as we run more network advertising we can share in the optimized platform targeting algorithums across the network so that everyone gets a better ROI on their advertising marketing spend.
You have two options when it comes to your advertising campaigns. You can have it launched from the Generation Digital accounts saving you the time and effort for setting up all your individual accounts.
If you have it direct back to Generation Digital Landing Page, which we include a basic one free of charge with every self hosted advertising campaign, you also get Team Members for all the people who come to your landing and register to the network.
Second is to have an advertising campaign directed at your own digital assets, the stuff that got built in step 1.
Either way it’s an easy process to get your campaign started!
- Choose what creative you want designed for your campaign and checkout
- We will set up a project workspace to ensure the creative matches your vision and will resonate with you target prospects.
- Once you are happy with the project you decide whether you want it on our site or your own and pay the $250 set up fee.
- Lastly pick your monthly advertising spend. To note our management is tiered to reflect monthly ad spend.
Monthly Ad Spend of $300 – $950.
Management Fee is 30% of ad spend.
Monthly Ad Spend of $1000 – $2950.
Management Fee is 20% of ad spend.
Monthly Ad Spend of $3000+.
Management Fee is 15% of ad spend.
Of course that management fee is shared out with the two tiers of network partners as well!
Alright time for step 1, pick your creative!