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Have you developed a targeted converting offer for your business that you can analytically optimize?

Your own automated digital sales representative that can be analytically optimized.

For many businesses they have never really broken up what their offers are. They can explain what it is that they do but not how that benefits a prospect or client.

For many businesses they have never really broken up what their offers are. They can explain what it is that they do but not how that benefits a prospect or client.

Also, for many businesses, the first thing that is actually sold to a prospect is why they should meet with you.

Why is it worth their time? Explain that. Prove that.

If this is done correctly, not only will you have automated prospects who are interested in talking with you but they should be a qualified match that they are the type of prospect who you want to talk with based on your desired key identifiers.

This is done to ensure you maintain the balance of how your business can benefit someone with who you want as a client.

Once you have developed your strong conversion point or offer, it is important to implement the technology that will automate as much of the delivery of that conversion point or offer as possible.

Step 1 - Identify.

Establish your company`s “Voice or Personality” which matches your target audiences digital behavior.

Step 2 - Foundation.

Create foundation content that showcases your company`s “voice” and clearly communicate the benefits of your product or solution to your target prospect. Remember BENEFITS and not features.

Step 3 - Converse.

Create relevant, authentic and activating content. Sometimes called “conversation starting content”, the goal of the communication is to encourage consumers to engage with your brand.

Step 4 - Track.

Track and measure the digital performance of all content. Test and compare the performance of new content. Optimize. Optimize. Optimize.

Need help? Check out our funnel build and optimization package!

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