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Step 1 – Establish Your Organization’s Digital Brand.

How do you package your business so that it tells the right story to your prospects and claim your piece of digital real-estate?

You want to ensure a consistent brand across your organization that clearly conveys not only what you do but what you will do for your customers.
You want to ensure a consistent brand across your organization that clearly conveys not only what you do but what you will do for your customers.
You want to ensure a consistent brand across your organization that clearly conveys not only what you do but what you will do for your customers.
It is important to take the time to think about and establish your brand rules. These rules maintain consistency across your organization and allows you to react quickly to new content all while ensuring that the market views your brand how you want it to be viewed.
In today’s environment, more than 80% of buying decision are made online. So, even if you have a physical location business, it is important that you claim your digital real-estate as well!
The key to your success is that you ALWAYS talk about how your business benefits a client, not what you or your product accomplishes.

For technology companies, we call this, “Speeds and Feeds vs. Customer Value.”

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