Software Applications Lingo

Many business owners struggle with identifying the applications they need to run their business and how to get all the data into them to make effective and automated decisions.

So here’s a list of some key areas you will want to look at:


Customer relationship management is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. Popular enterprise solutions include Salesforce and Microsoft Dynamics but for many business owners we recommend Zoho’s suite of tools as a great option.

Marketing Automation​

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. While Hubspot and Marketo are best in class solutions you will want to consider the cost vs the features you actually think you will use.


A type of application software that records and processes accounting transactions within functional modules such as accounts payable, accounts receivable, journal, general ledger, payroll, and trial balance. For cloud based solutions that easily integrate into most other software packages look at Quickbooks Online or Xero

Block Chain or Smart Contracts.

A blockchain, originally block chain, is a growing list of records, called blocks, that are linked using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp, and transaction data. By design, a blockchain is resistant to modification of the data.

Mobile Application.

A mobile application, also referred to as a mobile app or simply an app, is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. The two big operating systems today are the one used for Apple Products (IoS) and the android operating system.

Cyber Security.

the protection of computer systems and networks from the theft of or damage to their hardware, software, or electronic data, as well as from the disruption or misdirection of the services they provide.

Silo'd Data.

A data silo is a situation wherein only one group in an organization can access a set or source of data.

Categorized Data.

This is data that is easily searchable as it is organized in tables.

Un- Categorized Data.

Data that is not easily searchable such as through your organizations emails.

Open Sourced.

Open-source software is a type of computer software in which source code is released under a license in which the copyright holder grants users the rights to study, change, and distribute the software to anyone and for any purpose. Open-source software may be developed in a collaborative public manner. Many times you can find the code you need to build what you want on Github.

Regulatory Compliance.

Today there are new laws coming into place all the time around what data your software is allowed to collect on it’s users and how business owners can utilize that information. A major one for you to review is GDPR.

API Integration.

A set of functions and procedures allowing the creation of applications that access the features or data of an operating system, application, or other service. These are used to integrate your business’s software systems. While some systems still require programming skills to integrate many have opened them and uploaded them to make it easy for you to connect. Check and see if your systems are on Zapier and have them connected and automated in minutes!

For your future advanced technology projects to work, your need to be able to access your data in “real time” and that is only possible if your systems are truly connected.

Any process, automation, or algorithm is only as strong as the data it can access.

We believe that it all starts from a good foundational strategy and that’s why for select companies we are offering a FREE DATA STRATEGY SESSION with seasoned technology specialists who will help you to build your plan.


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