Not only is user-generated content a fun way to build relationships with your customers, but it also gives you more content you can share across various online platforms.
Plus, video continues to rule the internet, making it one of the most popular ways people of all ages are consuming content, especially on social media.
One way brands are taking advantage of this trend is to run a video contest, allowing their audiences to get involved in the creation process, thus creating a more collaborative experience.
