One of the biggest sources of untapped revenues.

It has been said that the biggest source of untapped revenue is in your business is from your current clients who would recommend you but haven’t.

After you have delivered your core product or service and delighted your customer it is important that you you have a plan in place to get a referral or review.

Sometimes someone is unhappy with your organization for whatever reason. When that happens and that interaction becomes public you must have policies and procedures in place to be able to respond.

What is reputation and review management?

“Reputation management is the process of identifying what other people are saying or feeling about you or your business; and taking steps to ensure that the general consensus is in line with your goals.”
You might be the best in their industry, but in today’s marketing landscape, this is not enough. It doesn’t matter if you’re the best. You need OTHER people saying that.
Reputation management is more than just answering to reviews. Today, it’s becoming part of the customer journey.
Probably, you have already made a purchase decision after reading online reviews. For example you want to try a new restaurant so you search for restaurants on Google and you see tons of options. How do you pick one? For most people, reviews are the go-to.
Good reputation management strategy has the power to grow your customer base!
Searches for reviews on mobile have increased by more than 35% over the past two years.
Nearly 95% of shoppers read online reviews before making a purchase
88% of buyers are influenced in their buying decision by online reviews.

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