An automated process to move your prospects down the buyer's journey.
You might have heard from the top sales people in the world that the money is in the follow up, but why is that?
The reason is simply that consumers today and overwhelmed with marketing messages and need to see your brand or offer 7-12 times before it even fully registers in their brain.
People are overwhelmed by marketing messages today. Gone are the days where just having a sign was enough to have people notice and take action with your brand. When developing your traffic strategy you must ensure that it accounts for two key components.
These are:
What is the lowest cost approach to target our ideal prospects (People who have both: want to work work with you and who you want to work with)
Once you target how are you going to keep the prospect engaged.
The second point there will truly be the KEY TO YOUR SUCCESS.
You ever notice how sometimes after you go to a website or click on an advertisement you start to see advertisements for that company everywhere you go?
This is what we call being omni-present and is a game changer for people looking to really grow their business.
This means you are only paying to target the people who have already interacted with your brand AND now you can offer key targeted advertising messages to encourage your prospect to move along to the next step of the buyer’s journey.
