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We strongly believe that society needs to have a core focus on inspiring creativity.
We want to ensure that Canadian artists have access to the resources, grants, & mentorship they need to develop their craft.
As a collective group we will have a louder political voice.
But this is not just the sole responsibility of political administrations but should also be a focus area to the entire business sector.
To illustrate the point we were a past member of the member for the London Music Industry Development Task Force (LMIDTF); whose purpose was to spearhead the development of a community-wide comprehensive music strategy intended to promote and support music in London.
The Task Force consisted of the Mayor and twenty-two individuals who represent every facet of music in London, and was composed of members representing a range of sub-sectors and all genres of music within the industry:
– Independent Artists
– Events and Venues
– Artists and Business Management, Representation and Marketing
– Music Creation
– Associations, Organizations and Partners
– Music Awards Programs
The origins of the London Task Force and similar province-wide initiatives can be traced to a series of studies commissioned by Music Canada including, “The Next Big Bang: A New Direction for Music in Canada,” and “Accelerating Toronto’s Music Industry Growth: Leveraging Best Practices from Austin, Texas.” These studies concluded emphatically that music is good for business – that a thriving cultural scene driven by music not only generates revenue through music tourism, but perhaps even more importantly, serves to create ideal conditions to retain and attract a young, highly skilled workforce. This in turn creates an attractive climate for job creation, specifically in the high tech industry.
This is not to say that businesses should but look for partnerships between artists that are a win-win for both parties. Currently, we are arranging a countrywide contest for Canadian artists and are seeking sponsors and artists prize package items. If you believe that your business would be a good fit please contact us here.
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